My Story

With more than 25 years of B2B experience across multiple industries, I’ve seen it all—the highs of rapid expansion and the struggles of stalled growth. I’ve led teams, built brands, closed deals, and helped businesses scale. And along the way, I’ve learned a crucial lesson.

Growth isn’t just a numbers game. It’s about people, relationships, and alignment.

Too many companies, big and small, fail to grow to their potential because they don’t fully understand their customers, market, or internal dynamics. Start-ups may have a brilliant idea but lack the go-to-market strategy to reach the right audience. Large enterprises focus on cost-cutting in M&A but neglect the brand, customer experience, and cultural integration - losing great people and customers in the process.

And despite having the same end goal, sales and marketing teams often operate in silos, creating inefficiencies, missed opportunities, and frustration.

I help to bridge these gaps.

I break silos, align strategy and transform marketing and customer teams, so they can thrive as empowered teams, deliver seamless customer experiences and drive sustainable growth.

What’s in a name?

EC⁴ Global has meaning. Global because although I am based in UK, I have a track record of supporting businesses to thrive on a global stage and work with clients from all over the world.

The ‘E’ and the ‘C’ to the power of 4 stand for the words that best sum up who I am and how I do business:

Powered by Empathy, Encouragement, Energy, and Empowerment, driven by Curiosity, Courage, Creativity, and Commercial Acumen.

I believe these are the ingredients necessary for long term growth in any business and I have these in bucketloads!

Testimonials

  • "Jo was a game-changer for us. She helped position us as thought leaders, and made sure people in the industry were seeing—and feeling—what Krux is all about. She’s sharp, creative, and just genuinely great to collaborate with."

    Jody Conrad, CEO Krux Analytics, Canada

  • "Jo’s strategic vision and leadership were instrumental in driving our marketing initiatives forward. Her ability to blend innovative marketing strategies with deep industry knowledge significantly enhanced our brand presence and market reach. Jo is a dynamic leader who inspires her team to achieve excellence."

    Nicholas Cumins, CEO Bentley Systems, USA

  • "What truly sets Jo apart is her ability to operate with both heart and horsepower. She blends deep industry knowledge with a sharp commercial instinct, always tethering bold ideas to real business outcomes. Her leadership style is marked by integrity, empathy, and high standards -coaching others toward excellence while modelling it herself."

    Issa Breibish, Chief Design Officer, Bentley Systems, Canada

  • "Jo is a true visionary. She possesses an exceptional talent for articulating a clear and compelling vision of the future, not only for her team but for the entire organization. Her forward-thinking mindset inspires those around her and lays the groundwork for strategic growth and innovation."

    Lorraine Godwin, Senior Advisor Strategy and Business Transformation, Wenco International Mining Systems, Canada

  • “Jo is a talented, experienced C-level leader and a pleasure to work with. Working in a very complex environment (multiple verticals, geographies, a myriad of products, channels and priorities) Jo’s strength is in discerning the underlying issues and priorities, and then focusing teams and activities on those areas that matter, the most, first."

    Colin Hay, Executive Vice President - EMEA, Seequent, UK

  • "Jo is a seasoned multi-industry B2B marketing leader with the capacity to engage and drive from the strategic to the operational. She has been successful in large well established firms, to ones like ourselves that are the fast moving, agile accelerator with global coverage. Beyond the seasoned mastery of the craft she brings a highly tuned sense of what is right as a leader, deeply authentic, values driven, operating to high standards whilst willing to coach and bring others along. She is relentless in the pursuit of the greater business good."

    Graham Grant, CEO, Seequent, NZ

  • "She is an incredible talent, strategic thinker, and capable leader. She always has helpful insights and is ready to support, but gives her teams space to thrive as leaders of their functions. I have learned so much from Jo's impressive industry knowledge, professional conduct, and growth mindset."

    Lisa Sarazin, Director of Product & Industry Marketing, Seequent, Canada

  • "Jo is an outstanding CMO. She built a world-class global marketing function that scaled with the growth of a complex business. Jo is an empathetic leader who regularly demonstrated creativity in problem solving and a team-first approach. She developed a world class brand awareness program that resulted in a massive step function improvement in the positioning of our brand globally. Jo has a tireless work ethic, and importantly is also really fun to work with!"

    Daniel Wallace, Chief Revenue Officer, Seequent, NZ

  • "Jo committed herself to the success of our team as a dedicated, motivational, strategic thinker, providing a clear vision with an effective path to success. She provided straightforward direction, set attainable expectations, and continued to encourage and support the team through difficult organizational changes. Jo is an effective communicator and incredible marketer with the ability to turn complex problems into achievable solutions, and make it look easy. She is an inspiring leader who creates an environment of collaboration, trust, and determination within a team. Jo is truly one of a kind. Overall, Jo is one of the best people managers I have ever worked for, fostering strong, cohesive teams that feel valued, appreciated, empowered, and supported for growth."

    April Reed, Director Product Marketing, Bentley Systems, USA